Jonny Holmström is a professor of informatics at Umeå University. Holmström is the director and co-founder of Swedish Center for Digital Innovation. He writes, consults and speaks on topics such as digital innovation, digital transformation, and strategies for leveraging value from digitalization. His work has appeared in journals such as Communications of the AIS, European Journal of Information Systems, Information and Organization, Information Systems Journal, Journal of Information Technology, Journal of the AIS, Journal of Strategic Information Systems, MIS Quarterly, and Research Policy.